Ashley Furniture Interior Painting: A Stunning 16-Color Store Transformation in Indianapolis

Ashley Furniture enlisted Sharper Impressions Painting to repaint their Indianapolis store, transforming the interior into a vibrant, modern space that aligns with the brand’s aesthetic. With a tight two-week deadline and specific operational constraints, our team showcased flexibility, expertise, and efficiency to deliver exceptional results.

This comprehensive project involved:

• Painting the store’s foyer, showroom, high-end furniture section, and mattress area.
• Incorporating 16 corporate-specific colors for accent walls.
• Protecting valuable merchandise and maintaining seamless operations throughout.

Ashley Furniture’s management enthusiastically welcomed the results, marking this interior commercial painting project as a standout example of our commitment to quality and customer satisfaction.

1. Planning and Scheduling:

• Key Challenge: Working during business hours without disrupting customer experiences.

Solution:

• Created a back-to-front painting plan, ensuring minimal interference with customer flow.
• Prioritized high-visibility areas, like the foyer, on day one for immediate impact.
• Focused on low-traffic areas during weekends and peak sales hours.

2. Preparation:

• Moved hundreds of furniture items, tables, and wall art, ensuring they were protected during the painting process.
• Applied protective tarps and taped off carpeted areas to prevent spills or damage.
• Sanded walls to remove old textures, logos, and faux finishes.

3. Painting Execution:

• Utilized low-VOC paint to minimize odors and maintain a healthy indoor environment.
• Applied a blocking primer on water-stained cement block walls and previously dark surfaces to ensure smooth color coverage.
• Used a durable, high-sheen paint to withstand daily wear and tear, ensuring longevity.
• Painted 16 accent walls with corporate-specific colors, achieving a professional and polished finish.

4. Final Touches:

• Caulked baseboards for seamless transitions.
• Conducted drywall repairs to fix dings, dents, and old picture-hanging holes.
• Provided labeled touch-up paint for future maintenance.

1. Flexible Scheduling:

• Adjusted work hours and locations within the store to accommodate peak sales times.

2. Expert Execution:

• Delivered a flawless finish without requiring a lift, utilizing 30-foot scaffolding to protect floors.
• Carefully matched paint colors with corporate branding, pre-testing samples for approval.

3. Impressive Efficiency:

• Completed the project in just two weeks, contrasting with another store’s six-week timeline for a similar project.

When the Regional Manager at Ashley Furniture first contacted Sharper Impressions Painting, the stakes were high. They needed a quick turnaround, a perfect finish, and zero disruptions to their bustling store.

Our journey began with a warm welcome in the foyer—literally. On day one, we transformed the entrance area, setting the tone for the rest of the project. Shoppers were greeted by a fresh, inviting space that hinted at the changes to come.

As the project progressed, we tackled the showcase wall, the heart of the store. Painting it during the quieter early weekdays allowed us to highlight Ashley Furniture’s collections against a backdrop that perfectly complemented their aesthetic.

The left side of the store, home to the high-end furniture section, presented its own set of challenges. Moving and protecting valuable merchandise was no small feat, but our team handled it with care and precision. The addition of the mattress section, while unexpected, was seamlessly integrated into the plan, demonstrating our adaptability and commitment to exceeding client expectations.

By the end of the two weeks, the store had undergone a stunning transformation. Managers from other locations traveled to Indianapolis to see the results, and their excitement was palpable. The re-grand opening sale that followed was a resounding success, with customers praising the store’s refreshed, modern look.